Celebrating Hispanic Heritage Month @Macys

October flew by and I don’t know about you but it was busy, busy, busy. Where does the time go? Can’t believe the Holidays are practically here, but that’s another story.

I wanted to recap a few noteworthy items that happened this month since it was Hispanic Heritage Month and since there were lots of interesting things going on.

Macy’s (yes, your Macy’s store) had a lot of great activities, from Fashion and Style Panels, to the annual AIDS Walk in LA, to Día de los Muertos Celebrations. I had a chance to participate with them as part of their freelance team and thought I’d share some of the event highlights.

To begin with, they had a fabulous style tour “Macy’s Celebrates Hispanic Heritage Month- Los Influyentes” with 3 amazing Latinas that represent fashion, style, culture, music and social media. They are Kika Rocha, former fashion director for People en Español and muy reconocida style expert with her blog “De Tacones y Más”; Julie Sariñana, the wildly popular blogger for “Sincerely Jules”; and singer and actress Jasmine Villegas, who has a huge following on social media and just released her new album. This tour visited cities like New York, Chicago, Miami, San Antonio, Santa Clara and San Diego and these ladies talked about being an influential Latina in this digital age, as well as where they get their inspiration from and the ambition you need to pursue your dreams. Basically, they gave us their insights on how las mujeres somos lo máximo and that we have it all para lograr lo que queremos.

During the San Diego stop on October 4th in Fashion Valley, the lovely Martha Gil de Montes from Macy’s moderated the event, and everybody had a fabulous time. Here are some pictures, courtesy from Macy’s. (Great pics by Chris Eusebio.)

The Hispanic Heritage Month

Macy’s celebrates Hispanic Heritage Month with their “Los Influyentes” panel. From left, Martha Gil de Montes, Kika Rocha, Julie Sariñana and Jasmine V., in San Diego, Ca. (Photo credit: Chris Eusebio Photography.)

Full house at the event at Macy's Fashion Valley, San Diego, Ca. (Photo credit: Chris Eusebio Photography.)

Full house at the event at Macy’s Fashion Valley, San Diego, Ca. (Photo credit: Chris Eusebio Photography.)

Kika Rocha, style and fashion expert from

Kika Rocha, style and fashion expert from “De Tacones y Más”; Julie Sariñana, from “Sincerely Jules”; and Jasmine V, singer and actress. (Photo credit: Chris Eusebio Photography.)

Martha Gil de Montes and Kika share a laugh with the audience. (Photo credit: Chris Eusebio Photography.)

Martha Gil de Montes and Kika Rocha share a laugh with the audience. (Photo credit: Chris Eusebio Photography.)

The Fall fashion trends were part of the event. (Photo credit: Chris Eusebio Photography.)

The Fall fashion trends were part of the event. (Photo credit: Chris Eusebio Photography.)

Me encanta trabajar con estas dos mujeres admirables y talentosas: Martha Gil de Montes, Macy's Media Relations y Ariana Cabral, fashion stylist and author of La Catrina de la Moda blog.

Me encanta trabajar con estas dos mujeres admirables y talentosas: Martha Gil de Montes, Macy’s Media Relations y Ariana Cabral, fashion stylist and author of La Catrina de la Moda blog. (Photo credit: Chris Eusebio Photography.)

Next up, the 30th Annual AIDS Walk LA took place on October 12th and Team Macy’s again volunteered for this event and hosted their VIP breakfast at The Abbey. This is an event dear to my heart and I’ve had a chance to photograph it for 4 years now. It’s always so exciting to see people come out at the crack of dawn to do a 10K and raise money and awareness for AIDS Project Los Angeles. There were around 30 thousand people and we walked all throughout West Hollywood and West LA, enjoying the sights and the community. Bravo to everyone who came out to support, especially Team Macy’s who does such a great job with the fundraising. Thanks to Olivia, Joy, Dan and Art for the good times. Here are some pix by yours truly.

AIDS Walk LA main stage 2014.

AIDS Walk LA main stage 2014.

Team Macy's photo right before the start of the walk. (Photo credit: CBGRAPHY)

Team Macy’s photo right before the start of the walk. (Photo credit: CBgraphy.)

Durinr the walk, we ran into Paula Abdul and she was sooooo nice to everybody.

During the walk, we ran into Paula Abdul and she was super nice, posing for pictures with everybody.

En route. walking on Beverly and La Cienega, right past the Beverly Center.

En route. walking on Beverly and La Cienega, right past the Beverly Center.

Included in this trio of events, an amazing Día de los Muertos Celebration for families over at the Macy’s Montebello store. It was FUN!!! They had live Mariachi music, book reads, coloring tables, face painting, Catrinas, agua dulce and pan de muerto. No detail went unnoticed. Día de los Muertos is quickly becoming one of the most celebrated events here in L.A. and they outdid themselves with all the activities. So creative! Definitely an event to keep in mind for next year. (Felicidades Diana y Stephanie, les quedó super bonito todo.)

Macys Dia de Muertos altar

They had a beautiful altar at the Día de Muertos Celebration in Macy’s Montebello.

You could pose for pictures with this good looking Catrina pair. So elegant!

You could pose for pictures with this good looking Catrina pair. So elegant!

Great group kids performed to the tunes of Jarabe Tapatio y El Son de la Negra.

Great group kids performed to the tunes of Jarabe Tapatio y El Son de la Negra.

¡No hay nada como el Mariachi en vivo!

¡No hay nada como el Mariachi en vivo!

Book reading with the authors of

Book reading with Eric Gonzalez and Eric Haegar, authors of “Rosita y Conchita” had all the kids mesmerized.

Everyone got in the creative spirit. There was an arts and crafts table for making flores de papel crepe.

Everyone got in the creative spirit. There was an arts and crafts table for making flores de papel crepe.

Día de los Muertos is almost here

Lest you forget, Día de los Muertos (November 2) is coming up in a few weeks and it’s great to see how people are getting just as excited about it as Halloween. It’s a trend we’ve been noticing here in LA for the last few years.

El otro día as I was walking down the halls of South Coast Plaza, one of the nicest malls in Southern California with a very selective crowd in a very upscale zip code, I was surprised to find a window display lleno de Dia de los Muertos decorations. Very cool!

Paper Source is the store that had these decorations and they had a few options for your altar de muertos and for your disfraz, in case you’re thinking of dressing up as a Calaca.

I had also posted something about this last year and in 2011, if you’re looking for more ideas.

Paper "calaveras" on the window display at Paper Source in South Coast Plaza.

Paper “calaveras” on the window display at Paper Source in South Coast Plaza.

Right as you enter the store, here is the display with Dia de los Muertos decor.

The display with Dia de los Muertos decor is right by the entrance to the store.

En caso de que no tengas quien te pinte, these face stencils seem like a good alternative to the face painting.

En caso de que no tengas quien te pinte, these face stencils seem like a good alternative to the face painting.

Unos vasitos de calacas para tu altar.

Unos vasitos de calacas para tu altar.

From Halloween to Dia de los Muertos, “Catrina” Style

En los últimos años, I’ve noticed a trend here in LA: more and more people are having 3 day costume celebrations starting by trick or treating on Halloween, observing All Saints Day on Nov. 1st, and then and dressing up again on Dia de los Muertos, November 2nd.

Hey, why not? If you’re in the spirit, knock yourself out!

One of the more popular costumes is the elegant “Catrina” mexicana, and this year I decided I’m going to try to recreate the effect.

The nice people from the Suave company (the hair products) contacted me to share a few hairdo’s and styling ideas to go with the costume. If you don’t have anything planned yet – pues ya es hora, people! – here are 2 ideas that were created by famous stylist Leonardo Rocco, who’s worked with Juanes, Paulina Rubio, Angelica Vale, Alejandro Fernandez, mi paisana Lupita Jones, among many others. He is based in Miami, pero es argentino, che! So if you want to be styled by him you have to go visit his salon Rocco Donna Hair and Beauty Art in South Beach.

Here are a few ideas by Mr. Rocco himself and maybe these will inspire you a bit for your Día de los Muertos costume. (I’m sure they’ll be very impressed at the annual Self-Help Graphics fiesta happening in East Los Angeles.)

Side Pony Tail, Los Angeles Catrina Style. Photo courtesy of Suave hair products.

Side-swept Ponytail with Flowers

  1.  Spray Suave Professionals® Dry Shampoo over hair washed the day before at a 6 to 7 inch distance (10 cm.), making divisions of about one inch as you go. Apply it mostly around the roots and two inches below, where the greatest concentration of oils is. This product not only absorbs oil and refreshes hair, it also serves to add volume, which is very necessary for this type of look.
  2. Once you apply the dry shampoo to all your hair, use the dryer at high heat from the roots downward. Then incline your head and hair forward and dramatically lift it back. Now you can see what a difference the dry shampoo makes and you’ve created volume.
  3. If your hair is not naturally wavy, curl it now to create more volume and texture.
  4. Gently brush the hair off to one side over your shoulder and pull into a low ponytail. Grab a section of hair from the ponytail and wrap it around over the hair tie to cover it.
  5. Finally, spray some Suave Professionals® Touchable Finish Lightweight Hold Hairspray, which offers brushable weightless hold, and complement your look with colorful flowers, fastened to place with bobby pins.

    A Catrina with a “romantic updo.” Photo courtesy of Suave hair products.

Romantic Updo with Flowers

  1. Shake the Suave Professionals® Volumizing Mousse well for approximately 3 seconds,vand depending on the length of your hair place an amount on the palm of your hand. It will usually be the size of the palm of your hand. Apply the mousse throughout your hair using a wide-toothed comb to cover all your hair. This product is perfect because it adds up to 4 times more body without weighing hair down.
  2. The second step is drying your hair with a round brush, focusing on the roots where we want to create the most volume.
  3. Then, to begin creating the hairstyle, section off the sides of your hair from the ears forward. Keeping the sides of your hair sectioned off, pull the rest back into a low ponytail. Be sure to leave hair a little bit loose and even a bit disheveled, this is not a polished look.
  4. Begin curling small sections of hair, looping them and pinning them into place near the ponytail with a bobby pin. Pin some sections more loosely than others to create volume and shape.
  5. Now take the two side sections of hair and pull them toward the ponytail, loosely pinning them below the ponytail so they frame the face. Curl and loop the ends, and fasten with bobby pins.
  6. Finally, apply Suave Professionals® Touchable Finish Extra Hold Hairspray to set the hairstyle. The benefit of using this hairspray is that it controls flyaways and provides long-lasting hold, so your look will last all night.
  7. Decorate your hair with one or several colorful flowers around the hairstyle to create the final Día de los Muertos style.

     

    SUAVE Sample Giveaway:

    Amiguitos, please leave a comment below and I’ll do a random drawing on Friday, November 2nd for one winner to receive a sample of their products.

    Gracias and Happy Halloween and Dia de los Muertos.