Yo quiero mis Sound Machine Headphones

Emilio Estefan is a name that stirs up good memories, admiration and a sense that Hispanics somos bien representados wherever he goes. Soy su fan!

I remember dancing to Miami Sound Machine and the Conga en las primeras fiestas que iba de la escuela back in the mid 80’s, and believe me when I tell you I can also lip sync to all of Gloria Estefan’s greatest hits. It’s nice to see los Estefan are always doing all sorts of creative things and trying out new ventures. 

Which leads me to this very cool product, the Sound Machine headphones,  just introduced yesterday at Hispanicize 2013 in Miami, the annual event for Latino Trendsetters and Newsmakers. Yes, even as we speak all sorts of blogueros y blogueras, social media mavens, brands, marketing folks, music peeps and film companies are converging for a week long party slash conference to discuss why los Latinos somos lo máximo. (Ni crean que no me quedé con las ganas de ir! Well, maybe next year.)

Mr. Estefan collaborated with Target and Monster headphones to develop these premium “high-performance, sonically superior” headphones which are available as of April 14th in two presentations: On Ear ($149.99) and Over Ear ($249.99). It seems they are a fabulous way to connect to your music, films and gadgets. Además, they come in a glossy purple color which I immediately loved. Purple lovers, you know who you are.

The lucky people attending Hispanicize had a chance to check them out at the launch party held by Target on Wednesday, over at the pool area of the Eden Roc hotel. They even had synchronized swimmers performing to Reik’s “Peligro” song (which I love, yay for los Reik de Mexicali!) and I hear it was a lot of fun.

So I’m intrigued and will probably stop by Target to test them soon and see if they’re worthy of a Miami Sound Machine Conga percussion, a ver si es cierto que ComeonshakeitbabydotheConga….

I’m also curious to see this other collaboration Mr. Estefan has with Target, called Emilio Estefan Picks, a selection of his favorite movies, music and books. Siempre me llama la atención saber lo que leen y ven la gente que es muy successful.

Les comparto estas fotos que me mandaron los de Target para compartir acerca del evento y de los headphones. Let’s check them out and see what we think.

Maybe it’ll finally replace my rinky dinky $10 cheap shots that I bought over at Big Lots, nomás para salir de apuros. I’m due for a nice pair of headphones soon.

MIAMI BEACH, FL - APRIL 10:  Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL – APRIL 10: Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL - APRIL 10:  Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target  at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com.

MIAMI BEACH, FL – APRIL 10: Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com (Hi Debbie!)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones.  (Photo by John Parra/Getty Images for Target)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones. (Photo by John Parra/Getty Images for Target)

Se ven super Esther Williams las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan.  (Photo by John Parra/Getty Images for Target)

Se ven super “Esther Williams” las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan. (Photo by John Parra/Getty Images for Target)

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

Sofía Vergara proves Latinos are thriving in the new marketplace

It’s been a beautiful year so far for the lovely Ms. Sofia Vergara, and she is not shy in admitting she is turning 40 this summer.  Hey, it’s about time we all embraced that milestone.

Sofia Vergara on the cover for the April 2012 "InStyle" issue.

Take a look at her 2012 so far: Continued Hit TV Show on ABC: Check. Emmy Award for the show: Check. Modeling Contracts Galore: Check. Vanity Fair Oscar Party sitting next to Tom Ford: Check. Gigantic Times Square Ad: Check. Cover of the new InStyle for April: Check.

Not bad for la colombiana que conocemos desde hace muuucho, back cuando era más famosa por ser amiga de los famosos y por ser bonita. She’s come a long way and I don’t know about you, pero a mi me da mucho gusto. I guess at first we didn’t give her much credit, but she has proven to be a genuinely funny and talented actress. There, I said it. I don’t care if she turns out to be a diva like Salma or a little ditzy like Charo. She’s earned my respect. It takes a lot of guts and patience to make it big the way she’s made it in Hollywood and on Madison Avenue.

A gigantic Sofia Vergara and her Pepsi ad hover over Times Square in New York. Photo by Yours Truly. February 2012.

Photoclip from VanityFair.com. Photo by Getty Images. Sofia with Tom Ford (left) and her boyfriend Nick Loeb at the 2012 Vanity Fair Oscar Party in LA.

I read this article today on AdWeek and was impressed with how los big shot americanous en marketing view the advertising and branding opportunities que los latinos (y los latino “wannabes”) representan.

Of course this is not the discovery of the holy grail, but it’s always nice to hear, right?  There are many IMPORTANT people trailing our habits, tracking what we spend on, keeping an eye on who we like and trying to figure out what we will like in the future.

Here’s a clip of the story:

From the website AdWeek.com

“Old Brands, New Faces” by T.L. Stanley

Take a look at Sofia Vergara. Go ahead—everybody else is.

The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at Kmart stores, hawking Diet Pepsi during the Super Bowl, and keeping us laughing out loud on ABC’s Emmy-winning Modern Family, TV’s top-rated comedy.

Vergara joins stars including Jennifer Lopez, Marc Anthony, Eva Longoria, Eva Mendes and Selena Gomez who constitute the face of the “now” America and to whom brands are turning to reach consumers across diverse and evolving cultural and demographic constituencies.

Vergara in particular is “a role model and a poster child for crossing over from Spanish-language media to mainstream U.S. success,” explains Rochelle Newman-Carrasco, a Hispanic marketing expert at the firm Walton|Isaacson in Los Angeles, referring to the star’s beginnings on telenovelas. “Almost no other Latina has done that, and she’s managed to become a powerhouse without ever forgetting who she is and where she came from. She didn’t shed her Hispanic-ness.”

Keep reading article HERE: Adweek. The article is featured on the current Hispanic Issue.

It’s Cinco de Mayo, the most “gringo” of Mexican holidays

Ready for a Margarita? It’s that time of year again, when the USA celebrates a Mexican historical event nobody in Mexico even remembers. (It’s NOT Mexican Independence Day, people, please!)

Happy Cinco de Mayo! The unofficial Mexican-est holiday in the US and the historic date nobody in Mexico cares for.

La Batalla de Puebla took place in 1862 and will be commemorated all across the USA with mariachi music and cheap margarita mix.  As I retweeted from Vanity Fair this morning: “Cinco de Mayo is Spanish for the day when every lame bar brings out the tacky decorations and jacks up the price of Corona and Cuervo.” And you want taquitos with that? Or some basic quesadillas con carne? All the chefs  came out with boring “mexican inspired” recipes this morning on the morning shows.

Salud Señores! Yo paso. I’d rather be at the sushi happy hour with a Sapporo and sashimi, thank you very much.

Cool anuncio con el Danny Trejo

Heard of this Brisk campaign with Danny Trejo? Maybe you caught his movie “Machete” last fall. So happy he’s getting more recognition, and being animated into this spot with a fun storyline  doesn’t hurt.

Here’s the clip. Love the production value…. Ojo: It’s a little PG 13, even though no se ve nada…digo, por si hay niños chiquitos leyendo el blog (that would be nice.)

Felicidades Danny. Se me antojo un cold Brisk ice tea a tu salud.

Buying Guacamole and stuff at Costco

Planning an Oscar Party this weekend? You may want to head over to Costco and browse through the novedoso Mexican inspired pre-made selections available ahorita.

I knew Fish tacos were popular, but these kits blew my socks off. They’re the kind you would eat in Ensenada, Baja California, although there is no comparison of course. Ya vienen todos empacaditos, all the ingredients are ready to heat and serve, and pre-packaged in one convenient box. And they are made by a company called Okami. That just screams mexicano, verdad?

( I admit, I wouldn’t purchase such a kit, because they could never compare to my friend Martha’s mom, Alicia Coronel. She is the master!)

Baja Fish Tacos, conveniently pre-packaged at Costco. Why didn't I think of that!

Pescado empanizado, check. Repollo, check. Tortillas de maiz, check. Nomas le falta la salsita, la cremita y el limoncito.

Of course, no party is a party without chips and dip, and if you like guacamole, but don’t have the time to make it, just grab a “Wholee Guacamolee” box and you’re set. I never know how they can keep the guac from turning brown though, and that kind of  makes me nervous. (Again, I wouldn’t buy pre made guacamole because my grandomother, la Mama Lilia, makes the best. She is the master!)

I get the word play, but I would have added a "Holy" and some angelitos to the design and then it would look more Mexican.

Lest you feel unsatisfied with these antojitos, you can always go for the pork carnitas box, made by our local Cardenas supermarket familia, and their brand Del Real. I hear they’re good!

Pork Carnitas by Del Real made locally by the Cardenas family, aka Cardenas Markets.

 

Orbits gum translates “el lenguaje del amor”

Just saw this commercial on mun2 recently. You gotta love the creative geniuses that thought of this. We’ve been hearing this tag line for Orbits gum for a while – “Sensación Limpia, no matter what“- but now they’ve elevated marketing in Spanglish to a new level. Enjoy!

From Prada to Nada…Oh give me a break!

Dear East LA community,

Don’t you just love being reduced to a cultural  stereotype?  Here’s the latest, plastic, fake, novela inspired, cinderella story produced by Televisa, a co-production with Lion’s Gate. Only this time it’s showing at your nearest movie theater.

From Prada to Nada is a new movie “coming pronto.” I just ask you, can we please skip it? Just by watiching the trailer, I feel both speechless and wanting to rant.

There are so many clichés and corny references, I can only imagine the Televisa producers had a blast mashing them all together in one big blob of a movie.  And why not! Al cabo que nosotros no sabemos distinguir cuando estamos viendo un CHURRO en el cine, no?  Here’s just a sample of  the elements of the story, seen on the trailer: People with weird Latino accents (check!); lowriders (check!); gangsters (check!); cholas sin cejas(check!); Mexican mechanic (check!); women “costureras” sewing in the hood (check!); immigation issues (check!); casas de colores fosforescentes (check!); gringos afraid of Mexicanos (check!); everybody falls in love at the end (check!)…

Let’s see, what are we missing? Oh yes, the Frida Kahlo disguise and unibrow reference? Check! Check! Check! (Ya ni la amuelan Televisos, de veras!)

Ugh..I am so upset right now I can’t even tell you. Wonder how Jane Austen would feel if she read the synopsis:

From Prada to Nada, a modern twist on Jane Austen’s Sense and Sensibility is a new romantic comedy starring Camilla Belle, Alexa Vega, Wilmer Valderrama, Kuno Becker and Academy Award nominee Adriana Barraza. It’s a whimsical fish-out-of-water story of two spoiled sisters: Nora (Camilla Belle), a law student, and Mary (Alexa Vega), an undergrad party girl, living with their father in a luxurious mansion in Beverly Hills. Mary has become so “90210” she refuses to admit she is of Mexican descent. When dad suddenly passes away, their posh lives are turned upside down…

 

Clever title, churro of a movie!