Looks like we’re getting a new stadium in LA. But where’s the NFL Team?

Big changes are in the air for downtown LA, as anyone driving through the 11o freeway can tell you.  Construction, road improvements, street cleanups, and new developments abound. And this week we heard the city has approved a deal to give AEG (the massive sports and entertainment company) the rights to construct a stadium right next to Staples Center.

Never mind the city of Los Angeles has yet to find a football team to bring to LA-LA-Land. The new stadium is happening! It will be called “Farmer’s Field.” And we’re already getting excited.

This news made me think of the phrase: “If you build it they will come.”

(This is actually a line from the movie Field of Dreams with Kevin Costner, although it was written “If you build it, he will come.” According to Wikipedia.)

Here is a link to the report from the LA Times with interesting data on the stadium. Apparently this is a very big boost to jobs creation and the economy in this cash strapped town of ours. Esperemos que sí!!

The stats from the LA Times are very positive. Image from latimes.com, August 10, 2011.

And as for the NFL Team, somehow I don’t envision the Chargers of LA or the Oakland Raiders coming back to their original ‘hood. But that’s just me, I’m no experta.  I say we start promoting the sport with all the latinos who have yet to become fans and we give the new team a cool new name in Spanglish. “Los Fielderos” perhaps? OK, too much, but I’m just throwing it out there. Then we can all embrace the new team.

Check out the report on blogdowntown.com, it has great info.

Here's a rendering of the new downtown LA landscape. Looking good on paper! (Photo credit: blogdowntown.com)

TV News: Cristina is back, now on Telemundo

So the television Upfronts are being held this week in NY and one of the hottest tickets was the Telemundo event. I heard it was sold out and at full capacity, which is not unusual since they DO throw a great party (speaking from experience) and La Reina del Sur is a bona fide hit. (So sad to see it go, but that’s another story!)

One of the surprises of the Upfront event was hearing Cristina Salaregui, ex Univision royalty and member of the old guard, got her own show on Telemundo, the archrival. (That’s the kind of celebrity swapping thing you’re used to seeing in Mexico with Televisa and TV Azteca, when Azteca had a good name to it back in the day.)

I wonder if la tocaya will keep doing more of the same or reinvent herself, and if her famous Latino celebrity friends will follow her. It remains to be seen.

In the meantime, here’s the link from the LA Times and the Upfronts. Apparently, Ms. Saralegui is not shy when speaking about her former employer.

Telemundo Lands Talk Show Host Cristina Saralegui. (Click to read post by Meg James)

From the LA Times "Showtracker" Blog. Post by Meg James 5/18/2011

Oh Joy! Ya tenemos SCRABBLE EN ESPAÑOL

Ayer en el Barnes and Noble practicamente me desmayo del gusto y grito de la emoción al enterarme que tenemos Scrabble en Español. Lo pusieron en la mesita del “Hispanic Heritage Month” al lado de puros libros “latino minded” y algunos en español.

Que buena onda de los HASBRO, esta gente sí sabe.

"Goce de la diversión que le brinda el juego Scrabble. Acepte el reto de aprovechar al máximo las 7 letras para una acertada combinación de juego de palabras, competencia y diversión."

De qué manera les puedo explicar que ni siquiera tuve que pensarlo dos veces para comprarlo. Y bueno, alguien se preguntará si de verdad vale la pena comprar la versión en español cuando tienes el Scrabble de toda la vida. Pero sí vale la pena y créanme de veras que cuando ví que traía la Ñ me dio mucha felicidad. Y por si fuera poco, también nos dieron la LL. ¡Ni me acordaba de la LL!! Tendré que usarla mas seguido. Lo único que no tiene son acentos, pero como todas las letras son en MAYUSCULAS pues no nos vamos a fijar mucho en eso.

QUIBO??? Tan sólo por esta letra, la letra más representativa del espaÑol, vale la pena tener este Scrabble.

Además, soy de la idea de que cualquier cosa que convenza a las compañías “americanas” de que los latinos en Estados Unidos compramos, consumimos y leemos en español es bueno. Apoyemos la causa y el consumismo pues!

Para estrenar, invité a mi Mama Lilia a jugar. A sus 91 años tiene mejor vocabulario y creatividad que yo y nos divertimos mucho. Era la primera vez que ella jugaba y ahi quedamos mas o menos iguales. Claro que tengo que tomar en cuenta su comentario de “Pues está bueno el juego pero es más bien para cuando está muy frio y no puedes salir y se te antoja un chocolatito caliente, que no?”


The “Summer of Bricia”

Just a quick link to a great article that came out last week in the LA Times featuring the coolest girl on the planet, Bricia Lopez and her brother Fernando. They are continuing a great family restaurant tradition with their Guelaguetza chain of restaurants, as well as new business ventures and ideas.

I usually reserve my praises for generation Y kids, but these two are something else. They’re 25 and 23 years old and they could teach us older kids a thing or two. They are a force of entrepreneurship, family values, social media connections, foodie passions… y GANAS! Congrats to them and keep it coming. Felicidades Bricia!

Click here to read the LA Times Food section.

From the LA Times article published last week, Fernando and Bricia López, continuing the tradition of La Guelaguetza restaurants. (Photo: Kirk McCoy, LA Times)

“Latinas Doing Extraordinary Things”

In case you need a little inspiration to go out and follow the direction of your dreams and make them happen, here’s a wonderful video the good people at Farmer’s Insurance put together.

It was shown at an amazing event for women, the 19th Annual HOPE Conference in LA, which was held on Friday.

And by the way, March 12th has now been officially proclaimed as Latina History Day by the City of Los Angeles.

Feeling inspired!! Hay que echarle ganas amigas!

Great event organized by the HPRA

The Hispanic Public Relations Association (HPRA) organized an amazing seminar today with three panels of professionals in the media, public relations and online marketing fields. Even though the event was specifically designed for PR practitioners (I am not a publicist, but do admire their work) the quality of info shared was useful to anyone who works in sales, marketing, advertising and media. It was held at the UCLA campus and had a good turnout. (Thanks to my friend Martha for inviting me!)

The first panelists included Rebecca Nieto, from NBC4LA News; Juan Carlos Gonzalez, News Director for 93.9FM; Justino Aguila, journalist/writer; and Rolando Nichols, Centronet Productions. All of them provided useful advice on how the news media organizations work, how they are changing with all the emerging technologies and how to best get their attention….hint: not just because you send out a press release or email blast means they’re going to “bite” and cover your story. It has to be relevant to the community and have a news angle, of course. By the way, they also stressed the importance of having a spokesperson in Spanish, who speaks it well and can communicate effectively, especialmente en Los Angeles.

Here is the link to the HPRA, a definite source of information and networking, if you are doing business with Hispanics, and an all around wonderful group of people.

www.hpra-usa.org