Yo quiero mis Sound Machine Headphones

Emilio Estefan is a name that stirs up good memories, admiration and a sense that Hispanics somos bien representados wherever he goes. Soy su fan!

I remember dancing to Miami Sound Machine and the Conga en las primeras fiestas que iba de la escuela back in the mid 80’s, and believe me when I tell you I can also lip sync to all of Gloria Estefan’s greatest hits. It’s nice to see los Estefan are always doing all sorts of creative things and trying out new ventures. 

Which leads me to this very cool product, the Sound Machine headphones,  just introduced yesterday at Hispanicize 2013 in Miami, the annual event for Latino Trendsetters and Newsmakers. Yes, even as we speak all sorts of blogueros y blogueras, social media mavens, brands, marketing folks, music peeps and film companies are converging for a week long party slash conference to discuss why los Latinos somos lo máximo. (Ni crean que no me quedé con las ganas de ir! Well, maybe next year.)

Mr. Estefan collaborated with Target and Monster headphones to develop these premium “high-performance, sonically superior” headphones which are available as of April 14th in two presentations: On Ear ($149.99) and Over Ear ($249.99). It seems they are a fabulous way to connect to your music, films and gadgets. Además, they come in a glossy purple color which I immediately loved. Purple lovers, you know who you are.

The lucky people attending Hispanicize had a chance to check them out at the launch party held by Target on Wednesday, over at the pool area of the Eden Roc hotel. They even had synchronized swimmers performing to Reik’s “Peligro” song (which I love, yay for los Reik de Mexicali!) and I hear it was a lot of fun.

So I’m intrigued and will probably stop by Target to test them soon and see if they’re worthy of a Miami Sound Machine Conga percussion, a ver si es cierto que ComeonshakeitbabydotheConga….

I’m also curious to see this other collaboration Mr. Estefan has with Target, called Emilio Estefan Picks, a selection of his favorite movies, music and books. Siempre me llama la atención saber lo que leen y ven la gente que es muy successful.

Les comparto estas fotos que me mandaron los de Target para compartir acerca del evento y de los headphones. Let’s check them out and see what we think.

Maybe it’ll finally replace my rinky dinky $10 cheap shots that I bought over at Big Lots, nomás para salir de apuros. I’m due for a nice pair of headphones soon.

MIAMI BEACH, FL - APRIL 10:  Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL – APRIL 10: Emilio Estefan and Target celebrate the launch of Sound Machine by Monster headphones at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target)

MIAMI BEACH, FL - APRIL 10:  Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target  at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida.  (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com.

MIAMI BEACH, FL – APRIL 10: Guests celebrate the launch of Sound Machine by Monster Headphones with Emilio Estefan & Target at Hispanicize 2013 on April 10, 2013 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Target) Second from left, the fabulous Debbie Deras from deborahderas.com (Hi Debbie!)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones.  (Photo by John Parra/Getty Images for Target)

Having fun at Hispanicize 2013 at the Eden Roc hotel in Miami, during the party to launch Sound Machine headphones. (Photo by John Parra/Getty Images for Target)

Se ven super Esther Williams las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan.  (Photo by John Parra/Getty Images for Target)

Se ven super “Esther Williams” las synchronized swimmers que presentaron los Sound Machine headphones, aqui con Emilio Estefan. (Photo by John Parra/Getty Images for Target)

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

These are the Over Ear model I liked, retail for $249.99 at Target and avialble from April 14th.

Sofía Vergara proves Latinos are thriving in the new marketplace

It’s been a beautiful year so far for the lovely Ms. Sofia Vergara, and she is not shy in admitting she is turning 40 this summer.  Hey, it’s about time we all embraced that milestone.

Sofia Vergara on the cover for the April 2012 "InStyle" issue.

Take a look at her 2012 so far: Continued Hit TV Show on ABC: Check. Emmy Award for the show: Check. Modeling Contracts Galore: Check. Vanity Fair Oscar Party sitting next to Tom Ford: Check. Gigantic Times Square Ad: Check. Cover of the new InStyle for April: Check.

Not bad for la colombiana que conocemos desde hace muuucho, back cuando era más famosa por ser amiga de los famosos y por ser bonita. She’s come a long way and I don’t know about you, pero a mi me da mucho gusto. I guess at first we didn’t give her much credit, but she has proven to be a genuinely funny and talented actress. There, I said it. I don’t care if she turns out to be a diva like Salma or a little ditzy like Charo. She’s earned my respect. It takes a lot of guts and patience to make it big the way she’s made it in Hollywood and on Madison Avenue.

A gigantic Sofia Vergara and her Pepsi ad hover over Times Square in New York. Photo by Yours Truly. February 2012.

Photoclip from VanityFair.com. Photo by Getty Images. Sofia with Tom Ford (left) and her boyfriend Nick Loeb at the 2012 Vanity Fair Oscar Party in LA.

I read this article today on AdWeek and was impressed with how los big shot americanous en marketing view the advertising and branding opportunities que los latinos (y los latino “wannabes”) representan.

Of course this is not the discovery of the holy grail, but it’s always nice to hear, right?  There are many IMPORTANT people trailing our habits, tracking what we spend on, keeping an eye on who we like and trying to figure out what we will like in the future.

Here’s a clip of the story:

From the website AdWeek.com

“Old Brands, New Faces” by T.L. Stanley

Take a look at Sofia Vergara. Go ahead—everybody else is.

The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at Kmart stores, hawking Diet Pepsi during the Super Bowl, and keeping us laughing out loud on ABC’s Emmy-winning Modern Family, TV’s top-rated comedy.

Vergara joins stars including Jennifer Lopez, Marc Anthony, Eva Longoria, Eva Mendes and Selena Gomez who constitute the face of the “now” America and to whom brands are turning to reach consumers across diverse and evolving cultural and demographic constituencies.

Vergara in particular is “a role model and a poster child for crossing over from Spanish-language media to mainstream U.S. success,” explains Rochelle Newman-Carrasco, a Hispanic marketing expert at the firm Walton|Isaacson in Los Angeles, referring to the star’s beginnings on telenovelas. “Almost no other Latina has done that, and she’s managed to become a powerhouse without ever forgetting who she is and where she came from. She didn’t shed her Hispanic-ness.”

Keep reading article HERE: Adweek. The article is featured on the current Hispanic Issue.

Monday morning boo: KIA que tontería.

Ok, it’s Monday. Bear with me as I rant about a meaningless item I ran across during my morning commute.

As I sat down to relax on the  metro and browsed through Real Simple magazine’s May issue, I came across this double page KIA ad that made me upset:

What in the world does a KIA Optima have to do with Hispanic indigenous culture?

What a weird concept: Slap a new silver car with a background that looks like Chichen-Itza, add a Latino looking dude in pseudo-Maya Indian looking gear and hope it sells cars to women in the 18-49 demo, right?

Looking for an "ancient chief"? Just make him look ethnic, put plumas on his head and a long skirt on his legs. There, that will do it!

Why should I even care, you ask? No es para tanto, nobody reads print ads anyway, right?

Well I do, and I am irked that some anglo copywriter and agency creative, who clearly has no clue about the Mayan culture or whomever they were trying to represent, used some generic crappy wordplay to convey an absurd message:

“This ancient chief could have asked the gods for absolutely anything. As you can see, he chose the all new 2011 Kia Optima…it makes perfect sense.”

Hmmmm, the “chief” asked the gods for this? Obviously they’ve never been to Tulum, Chichen Itza, or Uxmal.  The Ad Agency who produced this doesn’t know of the brilliance and mystical wisdom that characterizes the Mayan civilization.  Scientists, writers, astronomers, architects, math geniuses… they were advanced beyond our comprehension. But noooo, that’s not important. According to KIA,  what they really wanted was a car.

Another thing, KIA probably spent more on this 2 page spread in a magazine than what they care to allocate to their Hispanic media spending budget. Si supieran que we would probably be interested in this brand sólo por el price point if we knew more about it. We like and buy Honda, Toyota, Nissan. But Kia, nah, not so much.