Did you hear about the recent changes to Netflix? Not only have they doubled the subscription rate “just because we feel like it,” they are now separating into 2 companies: Quickster, which will handle DVDs, and Netflix will continue to stream online. You’ll go to 2 different websites to select movies and you’ll get 2 separate bills on your credit card. (Bad move, people!)
People are mad! I’m mad! I’m seriously considering dropping my subscription and just going to the movie theaters more often. (Oh wait, eso me sale más caro.)
Evidently, the senior management team at Netflix never heard of the phrase “If it ain’t broke, don’t fix it,” because not only are they breaking their company apart, they’re practically plunging down their stock value and alienating us.
This consumer discontent is already making the rounds in the news. See the link from the LA Times published today and tell me, would any sane business person really think this was a smart business move? It doesn’t make sense to mess with your loyal customers.
Read it here: “Once high flying Netflix is now stumbling.” (LAT, Sept. 20. 2011)
Maybe Netflix empezó a descuidar a su consumer base ever since they announced they were expanding into Latin America and other parts of the world. I know my friends and family in México were so excited. Of course they wouldn’t be receiving DVDs through the mail y con el cartero (el correo parece que se quedo en el siglo pasado en algunos lugares) but they’re all down for getting the service online. Hmm, maybe I should alert them to think twice before subscribing. It’s hard to recommend them after this fiasco.
Pero si no es Netflix, ahora con quien nos vamos? Se acabaron los video rental places. Maybe now the local Blockbuster store wishes they had stuck around just a bit longer, right?