The Hispanic Public Relations Association (HPRA) organized an amazing seminar today with three panels of professionals in the media, public relations and online marketing fields. Even though the event was specifically designed for PR practitioners (I am not a publicist, but do admire their work) the quality of info shared was useful to anyone who works in sales, marketing, advertising and media. It was held at the UCLA campus and had a good turnout. (Thanks to my friend Martha for inviting me!)
The first panelists included Rebecca Nieto, from NBC4LA News; Juan Carlos Gonzalez, News Director for 93.9FM; Justino Aguila, journalist/writer; and Rolando Nichols, Centronet Productions. All of them provided useful advice on how the news media organizations work, how they are changing with all the emerging technologies and how to best get their attention….hint: not just because you send out a press release or email blast means they’re going to “bite” and cover your story. It has to be relevant to the community and have a news angle, of course. By the way, they also stressed the importance of having a spokesperson in Spanish, who speaks it well and can communicate effectively, especialmente en Los Angeles.
Here is the link to the HPRA, a definite source of information and networking, if you are doing business with Hispanics, and an all around wonderful group of people.